IMPROVING THE VISUAL DESIGN + LAYOUT OF SEARCH.PROQUEST.COM

The study aims to redefine how we visually communicate results to ProQuest’s diverse users including advanced researchers, grad, undergrad, faculty and Ph.D. candidates. The study’s hypothesis claims that current design does not help users evaluate their searches in the most effective way. This research suggests that the current experience misses out on some of the most important information to users needed to help evaluate the results. (i.e. The way a user evaluates a book maybe different then the evaluation requirements for a dissertation or video).  

HOW CONSTRUCTION COMPANIES USE INSTAGRAM

The goal of this competitive analysis is to study and analyze how Clark and Turner Construction use Instagram to promote their brand and capture audiences with their construction related content. By analyzing these two direct competitors it will give the Granger MarComm Team and Leadership an idea of how to effectively promote the Granger Brand on Instagram.   

TESTING USABILITY OF CORPORATE COMMUNICATIONS

The purpose of this research is to determine if the existing publication. The 9 Environmental Regulations You Should Know About pamphlet, can be improved. This document was initially created to provide leadership with key information regarding nine of the top environmental regulations the utility should be aware of.  Due to the request for the pamphlet to be reproduced for all internal employees, I was interested in determining just how helpful it was at conveying information to all facets of the organization. For this research I used the technique of usability testing, which focuses around user-centered interactions to evaluate a product. Although usability testing is typically used for software, application, device and web testing, it can also be applied to gauge the effectiveness of written communications and design.

© 2020 by Mina C. Hami